A HELPFUL VOICE IN YOUR DAY

Life admin,
a little lighter.

The call you keep putting off. The plan you meant to make. The thing you can’t forget. Just tell Alf.

Talk it through. Alf keeps the thread.
Alf, a friendly butler mascot wearing a headset
▦Room to think2–3 pm, held for you✓
a“Quite right away.”Alf keeps things moving.
A little scene, just to show you the feeling. Illustrative example
THE LITTLE THINGS ADD UPCallsPlansRemindersNotesFollow-through✳
01 THE EVERYDAY, MADE EASIER

Your day has a lot
of little threads.

Alf helps you pick one up, follow it through, and get back to the rest of your life. Start with a sentence. Keep going from there.

▦
MAKE A BIT OF ROOM

A calendar that
works around you.

Find a gap, protect an hour, and turn “we should catch up” into an actual plan.

TomorrowLooking clear ✳
1 pmLunch with Maya
2 pmProposal time Just for you
3 pmA little breathing room
↗
THE CALL ON YOUR LIST

Let’s get that
out of the way.

Ask Alf to make a call or take a message, then bring the important bit back to you.

WWorkshop follow-upCall outcome · Ready
Calling depends on your voice setup.
◷
THE “DON’T LET ME FORGET”

A thought now.
A nudge at the right time.

Save a note, set a reminder, or keep a promise to your future self.

↗Bring Maya’s bookBefore you head out · 12:30◖
⌘
PICK UP WHERE YOU LEFT OFF

Less repeating
yourself.

Useful details, ongoing plans and your preferences can stay close, so the next chat starts a little further along.

A FEW THINGS TO REMEMBER
♡

Mornings are for focus.Keep the calendar clear until 11.

✎

That idea from last week.Save it for the project check-in.

↗

The thread with Maya.Pick up after the workshop.

02 FROM THOUGHT TO TAKEN CARE OF

A conversation,
with somewhere to go.

No perfect prompt needed.
Just start where you are.

aOne request. A few next steps.Your conversation keeps it together.✳
YOU SAID

“Can you call the studio, ask about the booking, and remind me to confirm?”

✓

Called the studioAsked about Friday afternoon

Done
✓

Got the detailsThey have a 3 pm opening

Done
◷

Set a reminderConfirm the booking at 4 pm

Saved
A made-up example to show the flow
01

Say it your way.

A quick voice note, a typed thought, or the start of a plan. You don’t need to turn life into a checklist.

START WITH WHAT’S ON YOUR MIND
02

Alf joins the dots.

With the connections you choose, Alf can help line up the next steps and keep you in the loop.

YOUR TOOLS, WORKING TOGETHER
03

Keep the useful bit.

See what happened, what’s coming up, and anything that still needs your say.

THE THREAD STAYS WITH YOU
03 SOUNDS LIKE SOMETHING YOU’D SAY

Different days.
Different kinds of help.

Pick a moment to see an
illustrative conversation.

These are made-up examples. What Alf can do depends on your connected services and setup.
A LITTLE SPACE TO FOCUS
“Find me a free hour tomorrow afternoon for the proposal, and remind me when it’s time.”
a
Alf

Tomorrow, 2–3 pm is free. I’ve saved the hour for your proposal and set a reminder for 2.

✓ Checked your calendar✓ Held 2–3 pm✓ Set a reminder
✳ Conversation preview · not a live request
Alf wearing his navy butler jacket and headsetShort and sweetA little more detailTake the initiative
04 ROOM TO MAKE IT YOURS

Helpful should
feel like you.

Some people like the short answer. Some like the full picture. Alf is designed to follow your lead on tone, detail and when to step in.

01 The way you like to talk02 How much detail helps03 When you’d like a nudge
Illustrative preferences
05 YOUR DAY, IN CONTEXT

A hand with
the whole picture.

When you connect the services you use, Alf can bring the right context into one conversation—so a plan, a message and a reminder don’t feel like three separate chores.

A few useful details
aAlfyour conversation
▦Calendar
↗Calls
✎Notes
◎Web
YOU CHOOSE WHAT TO CONNECT
06 WHEN YOU’RE READY

Make a little room
for everything else.

Meet Alf, the voice-first helper for the calls, plans and loose ends that fill up a day.

07 A FEW THINGS YOU MIGHT WONDER

Good questions.
Simple answers.

Still curious? Start here.

What is Hey Alf? +

Alf is a personal AI assistant designed to help with everyday follow-through: calls, calendars, reminders, notes and research. The exact actions available depend on your setup and the services you connect.

Can I speak to Alf, or do I have to type? +

The idea is to make it easy to start in your own words, by voice or text. You don’t have to phrase everything like a command.

Can Alf make calls or change my calendar? +

Those actions depend on the connected account, permissions and voice setup. In this page, all examples are illustrative and no actions are connected.

What happens to my information? +

You choose which services to connect. Each connection and its permissions should be clear before Alf uses it; details will be shared as the product becomes available.

Is this page a live signup? +

No. This is a local concept page. The signup form is a visual demo and does not transmit or store the email you enter.

✳
ONE THING AT A TIME

You’ve got a lot going on.
Alf can help carry a bit.

Say hello to Alf